Social Media Marketing

Master how to leverage Artificial Intelligence to create engaging content, automate social media management, and analyze performance. This course teaches you practical tools and strategies to boost creativity, save time, and drive impactful digital marketing campaigns with AI.

About Course

This short course is designed to equip participants with the essential skills and strategies to effectively manage social media platforms for businesses, brands, or personal projects. Through a combination of practical tasks and theory, students will learn how to create and implement social media strategies, schedule content, engage with followers, and analyze performance metrics across various platforms such as Facebook, Instagram, Twitter, and LinkedIn.

By the end of the course, learners will be able to:
Set up and manage social media pages professionally
Create branded content using AI tools like Canva, CapCut, and ChatGPT
Develop social media marketing strategies for different businesses
Run boosted posts and basic ad campaigns
Analyse social media insights and create simple reports
Build a complete social media campaign for a portfolio or real client

Course Curriculum

Module 1: Introduction to Social Media for Business

The evolution of social media & modern digital consumer behavior

05:45
Major platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube, X

09:27
Choosing the right platforms for your business

04:35
Setting up optimized business profiles/pages

07:59
Understanding algorithms & how content is distributed
Introduction to AI-powered tools in social media marketing
Introduction To Social Media

Module 2: Brand Identity

Module 3: Content Creation & Its Tools

Module 4: Social Media Adverts (Boosting & Sponsoring)

Module 5: Social Media Marketing Strategy

Module 6: Social Media Insights & Reporting

Module 7: Projects & Presentations
Final Project Requirements: Learners will create a full AI-driven social media marketing campaign for a real or simulated brand, including:

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Level

All Levels
Total Enrolled

27
Duration

24 hours52 minutes
Last Updated

June 16, 2026
Certificate

Certificate of completion

1. PDF Guides & Handouts
2. Slide Decks
3. AI Tools & Resources
4. Ai Prompt Packs
5. Practical Templates documents & formats
6. Practice Exercises & Activities
7. Scheduled Live Classes
8. Pre-recorded Video Lectures
9. Assessment Materials

Basic Requirements (For All Students)
A smartphone or laptop (Android/iPhone, Windows/Mac – any is fine)
Reliable internet connection (for online classes & tools)
Active social media accounts on at least one platform (Facebook, Instagram, TikTok, or LinkedIn)
A working email address
Basic computer/phone skills (typing, browsing, downloading apps, etc.)

This course is designed for:
Entrepreneurs & small business owners who want to promote their brands online
Aspiring social media managers & freelancers looking to build professional skills
Students & young professionals seeking digital marketing knowledge
Content creators & influencers who want to improve content quality using AI
Marketing & communications staff upgrading to modern digital skills
Anyone interested in learning how social media and AI tools work